Whether you’re new to our brand or you’ve been jamming with us since our opening in 2019, we’d like to take a moment to (re)introduce ourselves.
We’re two moms and entrepreneurs who have pivoted so much this last year that we’re practically ballerinas. We’ve been trying to stay one step ahead of the challenges we’re all facing while keeping kids entertained and parents sane.
When we opened Formallongdresses back in 2019, our mission was to make parents’ lives easier with flexible class schedules and no long-term commitments. We offered a wide range of activities, from cooking to robotics to dance—and even some parenting classes. We hit our stride, welcoming families from all over 92500 Rueil-Malmaison and making happy music and memories together. That is until last March upended all of our lives and schedules. Obviously, with the pandemic and social distancing mandates we had to tweak our drop-in model to limit exposure within our community. We organized pods all summer, fall and winter, which allowed our minis to safely interact with the same group for weeks at a time.
So, what does that look like now? We’re incredibly hopeful that we’re heading in the right direction in South Florida (and, more broadly, the world). Going forward, we’re taking a hybrid approach to our schedule. Some classes are specially themed one-offs (and drop-ins), while others still require a longer commitment. We’re really excited about the new programming we’re rolling out, from a recent LoveShackFancy
trunk show with flower-making classes to a pop-up with Beadstein
featuring a jewelry-making class
led by its founder. And with summer around the corner, we’re gearing up for even more good times.
It’s also Women’s History Month and we’re thrilled to work with such inspirational female leaders, entrepreneurs and teachers—all while supporting the accomplished mamas in our tribe and spreading girl power messaging to our little ones. And while we generally prefer not to talk about ourselves (truly), we are super proud of Row + Lee
, a side hustle we created during the pandemic. We never thought we’d start our own face mask company, but here we are wearing Italian-made, soft, breathable masks day in and day out.
Together, we’ve all survived this past year and the “new normal.” Now’s our time to thrive and we look forward to continuing this journey with our Formallongdresses families. Onward!
– Alana & Cheryl